Whats the big deal with everyone getting excited about the Amazon Yellow Pages. I've been waiting since the early to mid 90's for something like this. In fact, this is one of the first useful things I thought I'd see on the net back then. There have been a lot of attempts over the years to put something similar together but nobody has really done it right.

The images are a nice touch but the whole thing will likely fail just like all the others when they have just a fraction of the businesses and locations available in the directory.

Here is a post from a guy who worked on the team.