TechnoMagicians Weblog :: Google's Mission Statement

Over the years, I’ve noticed that Google’s success has largely been based on their ability to be highly counterintuitive. For instance, they started a search engine when everyone thought that game was over. They started to place ads in search results when everyone thought it was highly controversial. They introduced simple text ads when everyone was developing rich media ads. They designed an ad engine to rank the placement of ads by their effectiveness (click-through-rate) when everyone else was placing ads based on the CPM rates they were able to sell. Their performance-based ad model enabled them to initially build their business on “mom-n-pop” small business advertisers (generating billions of dollars in revenues from the long tail) when everyone else was chasing after Fortune 1000 brand advertisers.

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